Digital Marketing Pricing: How Much Does it Cost in 2025

You have often found your required results on the first or second page of a Google search. It is possible just because of the magic of digital marketing. Digital marketers can enhance the online presence of any business. India has also seen remarkable changes in digital marketing in recent years, and many businesses are using it to expand their online presence. It includes a number of different services with distinct costs, which usually confuses those who don't know much about digital marketing and related services.

But now you do not have to worry; this article is all about it. It will provide you with all the necessary information regarding how much digital marketing costs in India are currently running and what types of factors impact the price.

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Average Digital Marketing Cost in India

Digital marketing costs in India can fluctuate widely, influenced by factors like service selection, company size, and project scale. Yearly costs can range from ₹120,000 to ₹300,000, while monthly digital marketing costs can range from ₹15,000 to over ₹1,00,000. All digital marketing agencies have their own different pricing models. Some charge hourly, some charge on a project basis, and some charge based on performance. Here, you can see the digital marketing cost in India according to the monthly cost range.

Service Name	Cost Per Month
Search Engine Optimization	Starts at around ₹15,000
Social Media Marketing	Starts at around ₹15,000
Pay-Per-Click	Starts at around ₹20,000
Online Reputation Management (ORM)	Starts at around ₹10,000

Services Comes Under Digital Marketing

The Landscape of Digital marketing caters to many types of services that boost your online presence in their own way. Some of them are:

Online Reputation Management

Online reputation management is all about managing and boosting an online presence by reducing negative material and supporting positive material to build trust among potential customers further.

Social Media Marketing

Social media marketing refers to the promotion of a brand, products, or services through popular platforms like Facebook, Instagram, LinkedIn, and YouTube. It captures the attention of potential customers.

SEO

SEO comes foremost in digital marketing. It is such optimization that expands the visibility of a website on search engine results pages (SERPs) with several processes like keyword research, content creation, and on-page & off-page SEO.

Pay-Per-Click

PPC or Pay-Per-Click is the strategy that includes to use of paid advertisements on social media and search engines like Google to promote businesses.

Factors Impact the Cost of Digital Marketing Pricing in India

Range of Service

One of the important factors that influence the cost is how many and which type of service you want to cover in your marketing package. You can choose from Search Engine Optimization, Social Media Marketing, Pay-Per-Click, and Online Reputation Management (ORP) all as per your choice. If you select only one or two services then it charges less and if you choose all then it charges high but also enhances your ROI.

Geographical Area

The cost of any service also depends on the area in which it is being sold. Digital marketing cost in India is mainly high in metro cities whereas it is comparatively low in small town areas. If we see globally then multinational advanced agencies also charge high according to their authority and experience.

Type of Your Business

One of the major factors in marketing is competition. So, digital marketing packages in India depend on which category your business is in and how much competition is there in that category. Startups and small businesses that do not have a budget right now can choose a pocket-friendly plan and pick only one or two services, whereas big companies can go with high-cost packages.

Proven Track Record

As an aware customer, it is important that you look for a digital marketer’s work before choosing it to enhance your online presence. Naturally, a company like Thanksweb which has a good record and is providing excellent results charges a slightly significant amount for its quality work. Whereas a company that is a startup or does not have the experience to stand out generally charges low fees.

Agency’s Price Model

Every agency has its own different price models and all of them have some special features. Among them which model you choose influences your marketing costs. Thanksweb also provides professional, premium, and ultimate plans with specifications.

Things to Evaluate When Hiring a Digital Marketing Agency

Apart from knowing digital marketing packages in India, you should also keep in mind some factors to choose the best suitable agency that strengthens your online presence and gives your business new wings to grow.

Budget

Allocate a specific portion of the price and set your budget earlier before choosing a digital marketing agency.

Strategy

Prior to a consultation from any digital marketing agency try to make your own strategy about what you want to achieve after incorporating a digital marketing plan.

Customization

If you want any specific personalized service then choose a company like Thanksweb which offers customization options.

Reputation

Know the Digital marketing agency’s reputation in the market and how is its performance before selecting it.

Digital Marketing Cost FAQ

What is the average cost of digital marketing in India?

The average cost of digital marketing in India ranges between ₹15,000 to ₹1,00,000 per month, depending on the scope of services, campaign goals, and the agency’s expertise
How much does it cost to run a PPC campaign in India?

The cost of a Pay-Per-Click (PPC) campaign in India typically ranges from ₹5,000 to ₹50,000 or more per month, depending on factors like keyword competition, ad quality, and campaign duration.
What is the cost of SEO services in India?

SEO services in India generally cost between ₹10,000 and ₹50,000 per month. For comprehensive, high-quality SEO strategies, prices may go higher.
How much does social media marketing cost in India?

Social media marketing in India can cost anywhere from ₹10,000 to ₹1,00,000 per month, depending on the number of platforms, ad spending, and content requirements.
Is digital marketing in India cost-effective for small businesses?

Yes, digital marketing in India is cost-effective for small businesses, as strategies can be tailored to fit smaller budgets while delivering measurable ROI.
Do digital marketing agencies in India charge on a monthly or project basis?

Most digital marketing agencies in India offer both options. Monthly retainers are common for ongoing services, while project-based pricing is used for specific campaigns or one-time tasks.

Get Started with Thanksweb

Digital Marketing includes many types of services to advertise your brand beyond the limit and rank it higher on the Search Engine Results Page (SERP). All agencies come with their particular identity and offer different pricing models. However, their cost varies based on factors like the services they provide, the company’s experience in the marketing industry, and what goal they are going to complete. By choosing an appropriate company like Thanksweb you can craft your digital success story. We are an allrounder in giving the digital marketing service with remarkable results.