You have created your Wix website, but if someone asks you, Is your website ranking on Google? Then your answer will probably be “Not as much as I’d like”. It happens because making a Wix website is one thing, but ranking it on any search engine needs a completely different game plan.
To make any website stand out, you have to apply Wix SEO strategies with the right tweaks. In this blog, we will tell you about 10 such quick and easy SEO tips that will help you get more organic traffic to your Wix website.
SEO Tips to Improve Your Wix Website’s Ranking
Use the Wix SEO Setup Checklist
Wix’s SEO Setup Checklist tool makes search engine optimization so easy. It is available in the dashboard and walks you through the essentials of site optimization. All you have to do is answer a few simple business-related questions, and you will get a tailored plan that tells you how to optimize your content so that it ranks well on platforms like Google and Bing.
Focus on Long-Tail Keywords
Ranking a Wix website on shorter keywords is a tough deal because they generate millions of results, and your website can get lost in it. That’s why going for a longer keyword is the smarter move. This will make your website face less competition and attract tons of targeted audiences. The more valuable your keyword is, the better chance your website will have to shine.
Choose the Right Domain
Your domain name is your website’s first impression and gives your brand a professional look. Wix has made the process of finding and registering a domain name super simple. However, at the time of choosing the ideal domain name, make sure that the chosen name is eye-catching, aligns with your business niche, and possibly includes the main keyword.
Write Unique Titles and Descriptions
The tiny text of Meta titles and descriptions is a vital aspect of SEO. So don’t make generic or repetitive descriptions. Craft unique titles and descriptions for each page that clearly describe the summary of the whole page. With Wix, you can easily customize the metadata of each page and avoid duplicate content so that you can come on the good side of SEO.
Ensure Your Website Is Mobile-Friendly
The craze of using mobile for searching any service is at its peak. If users can’t find your website mobile-friendly, they might get frustrated and leave it without any interaction. This can hurt your SEO. When you have created a site in Wix, then by incorporating the Editor tool it will adjust your site for mobile, and you can also make changes to it. This will make the site easy to use on all devices, providing the best user experience and giving your site top rankings.
Add a Sitemap
A sitemap is a treasure navigation through which users can easily find the position of all your important pages. By submitting your sitemap to Google, you can improve the speed and accuracy of the search engine’s site crawl. You can also use Wix SEO to connect your domain with the Google Search Console integration and make the siting process easier. This way, the sitemap is indexed correctly, and your website ranks higher in search results.
Optimize for Local SEO
If you are running a local business, then local SEO is the secret weapon for you. People are constantly searching online for required services near them. So, do local optimization by creating an account on Google My Business and filling in all the required information. This helps you appear on Google Maps, and nearby potential customers can easily find your service. Apart from this, list your business on local directories to get valuable backlinks and enhance visibility.
Improve Your Site’s Structure
Having a clear and hierarchical site structure is valuable for your users and search engines. If it is well organized, then one can easily find what they are looking for. All the templates in Wix come with optimal layouts, perfectly placed menus, and headings that make navigation very easy. Make sure to structure your site in a way that visitors find their needed information in a few clicks to reduce the bounce rate and encourage people to stay longer on site.
Add Descriptive Alt Text to Your Images
To make website content more engaging and interesting, it is important that it contains some images. But Google can’t see images in the way we do. It uses alt text to understand the context and content of an image. So, write concise and descriptive alt text that helps search engines index it properly and gives your image a chance to show up in Google Image Search. It helps in driving additional traffic to your site.
Keep Updating and Creating Valuable Content
Content is an essential driving force behind your SEO success. Google and your visitors both love value-giving content. So, focus on creating content that is unique, relevant, and covers the queries of your users. Also, upgrade it regularly to keep your site fresh. With the Wix Blog feature, you can create & manage blogs and consistently add quality content to your website. It directly impacts positively on your SEO performance.
Conclusion
SEO for a Wix website may seem like a tangled problem. But with the right plans and tools, it becomes much easier. You can focus on long-tail keywords, choose the right domain, verify mobile-friendliness, and regularly update your content to improve your website’s ranking. Making use of Wix’s built-in tools to attract more relevant traffic and stand out in a crowded digital world also proves beneficial.
At Thanksweb, we believe that great SEO is the backbone of online growth, and by implementing these tips, we help convert visitors into loyal customers.