Pinterest is a place where people not only do mindless scrolling but also actively search for ideas, inspiration, and solutions. It works beyond normal social media platforms and helps drive massive traffic to your website and boost your brand’s visibility.
But if you are pinning your content blindly on Pinterest without any impactful SEO strategy, then it may be ignored and won’t get noticed because Pinterest uses specific algorithms to determine which pins get the most attention.
So, if you want to ensure that your pins are discovered by the right people, then in today’s blog we are going to uncover such secret strategies of Pinterest SEO which will help in making your Pinterest pins traffic magnets.
7 Unbeatable Pinterest SEO Tips That Will Drive Quality Traffic
1. Know the Pinterest Search Engine
Is Pinterest a Search Engine? The answer is a big YES. With around 553 million monthly active users, Pinterest works as a powerful visual search engine where it gives answers to users’ queries in picture-oriented form.
So before implementing any marketing strategy on Pinterest, it is important to understand its working mechanism fully. It enables you to execute SEO strategies more accurately.
This platform is not just limited to getting results based on text search, but here you can also scan your ideal image and get related results with the help of advanced machine-learning technology. Pinterest keeps popping up your pins for a long time in comparison with other social media platforms.
Even Google has taken an idea from Pinterest and started showing image or video results before conventional search outcomes.
2. Set Up a Pinterest Business Account for Free
Start your Pinterest journey by opening a Pinterest Business Account. Either you can generate a completely new profile or turn your existing personal account into a business account. It is a golden ticket that enables you to have free access to tools like Pinterest Analytics and Ad Manager.
These tools help you track performance, monitor engagement, and run a free campaign to grow your reach. Having a business account also gives you the benefit of creating rich pins, which pull information directly from your website and give your pins a professional touch.
3. Optimize Your Pinterest Profile
Your profile is your first impression, so once it is created, optimize its four essential areas to get organic traffic. It includes the profile name, description, username, and website.
- Make your profile and user name short and memorable, which aligns with your niche. Create a username 3 to 30 characters long.
Pro Tip: Keep it consistent across all platforms because the same username will also be seen in the URL of your Pinterest profile, which helps in strong brand awareness.
- Write the “about” section keyword rich in 500 characters, which concisely tells about your brand so that viewers can get an idea about your profile.
Pro Tip: You can highlight your USPs in the description.
- Keep in mind to add your official website link to your Pinterest account. If people find your pins useful, then there is a strong possibility that they want to visit your official website.
Because of this optimization, you can create a positive image of your brand in front of Pinterest and viewers, which makes your SEO strategy stronger.
4. Claim Your Website
Claiming your website on Pinterest means verifying that you own the site. Add an HTML tag, upload a file, or add a DNS TXT record for verification. This ensures that all clicks from your pins lead directly to your Pinterest profile.
Additionally, it gives you permission to see detailed analytics about how your pins are appearing. This Pinterest SEO strategy enhances brand visibility and leads to higher domain authority.
5. Perform Research on Keywords
As Pinterest works like a search engine, the keyword becomes a game-changing player here. So do thorough research on which type of phrases people are searching for and find impactful keywords. You can use keyword research tools for this purpose.
Pinterest’s Guided Search feature also proves your best friend here because it helps you by giving a list of latent semantic indexing keywords. Try to implement long tail keywords that help in targeting specific audiences based on your niche, because they generally have less competition.
6. Increase Engagement with Rich Pin
Regular pins are good but rich pins are great. This is a special type of pin that automatically syncs data from your website’s meta details. To create these pins, it is important to have a business account and a claimed website.
Rich pins make your content more actionable and accelerate engagement. They increase your content’s chance to rank higher because Pinterest’s algorithm gives priority to rich pins over regular pins.
7. Build Relevant and Specific Pinterest Boards
The non-negligible Pinterest SEO hack is to create organized and niche-specific boards. It will help your pins to be discovered faster. Make boards’ names eye-catching, keyword-rich, and definite so that anyone can understand their content.
Do not forget to fill these boards with relevant pins that align with the board’s theme. The board name should have a maximum of 100 characters and include the primary keyword within the first 30 characters.
Pro Tip: At the time of saving a pin, if it suits more than one board, save it to the most relevant board first. Because Pinterest uses the first board’s context to categorize your pin.
Ready to Boost Your Pinterest Traffic?
Pinterest is not only about posting pretty pictures, it is about giving the right content to the right people. For this purpose, you can implement these 7 Pinterest SEO strategies which will help your pins to get more engagement and clicks. It directly leads to a large number of followers on your Pinterest Account.
So, now is the time to dominate Pinterest with Thanksweb. We will help you optimize your profile, create stunning pins, and rank them well.