Nowadays, if everyone finds any small query regarding anything, they directly search it on the search engine. There are plenty of options available in the search engine category. But a battle of Bing vs. Google remains on the top. So let us take a closer look at this battle by doing a comparison between these two and knowing how they differ in terms of user experience and SEO.
Google vs Bing: Search Engine Comparison 2025
First, we get some information about both search engines.
History of Google
In 1998, Larry Page and Sergey Brin established the search engine called “Google”. The term “googol” was the origin from where the name Google came. This began as part of a research project. It accounted for around 89.99% of the global search market. The founders prioritized relevance and developed an algorithm known as PageRank.
History of Bing
The history of Bing started from the year 1998 but it was launched in 2009 by Microsoft. In 2015, the search engine underwent a complete redesign. After that, it included a penalty for keyword stuffing. Recently in 2020, Bing was rebranded as “Microsoft Bing,” followed by a new logo and updated colors.
How Google and Bing Differentiate each other based on SEO
Based on Search Results Pages
Mostly Google and Bing both give the same search result page experience however they differ in some parts. Google’s result page mainly displays more ads on the top of the page while Bing provides the outcomes with lots of images. Also, Google’s snippets mostly provide reviews and ratings while this part is known as “Q&A” in Bing.
Algorithms and Ranking Factor
Google has an advanced algorithm that gives priority to high-quality content. Getting backlinks from reputable sites is also considered by Google. It mainly depends on E-E-A-T that is Excellence, Authoritativeness, and Trustworthiness to rank a site. Its ranking depends on an algorithm called RankBrain. Bing prioritizes factors like exact-match keywords, meta tags, and older domain authority.
Generative AI
In generative AI, search engines provide a short summary of your query along with the result. Bing provides generative AI insights on search engine result pages when doing relevant searches but Google does not provide this service. Google has recently launched Generative AI on a trial basis.
Mobile Optimization
Google has a specific indexing policy which is called mobile-first indexing. According to this policy, google also considers the mobile version of your website while ranking. It checks whether your website is properly optimized for the mobile version or not which includes factors like mobile content, metadata, responsive design, etc. While Bing does not have any particular policy corresponding to mobile-first indexing. It has a single index that combines rules for both mobile and desktop versions.
Multimedia Emphasis
Both of the search engines support multimedia content but the modes of integrating such into ratings are different. Google prefers hosting videos within YouTube and gives special preference to such within search rankings. Images and infographics are not as significant when compared with videos. On the other hand, Bing is convenient for all types of media. It allows rich media, videos, and images to be prominently displayed on any hosting platform.
Conclusion
Based on different factors Google and Bing both have their specifications. You can choose any of them according to your targeted audience and SEO objectives. Google focuses more on reach and dynamic features while Bing offers high-quality multimedia experience. Its important difference helps you to connect with the right targeted audience. Thanksweb can help you in giving the detailed difference between these two and make your brand ahead in the SEO game.